The event will utilise all social media channels so that companies and individuals can highlight what they do, focusing on the importance of skills, competence and innovation.

“The Lifting Industry wants to attract the next generation of recruits into this incredible sector. But it is also crucial we remind end users of how important it is to use high quality suppliers who utilise years of experience and high-quality training, and who routinely develop innovative and thoughtful solutions. Through GLAD we can highlight to policymakers that we need them to recognise and support the role we play in improving health and safety across numerous key industries,” said Ross Moloney, CEO, LEEA.

The inaugural annual Global Lifting Awareness Day took place on July 9, 2020. “GLAD was conceived before the pandemic, but the Covid crisis gave the day an extra impetus to boost the sector and it was a tremendous success,” added Moloney. “People took to social media in their droves to post messages proclaiming what makes them glad to be in the industry. Across the platforms such as of Facebook, Twitter, LinkedIn and Instagram there were almost 1,000 individual and original mentions of #GLAD2020.

“We encourage everyone with an interest in the Lifting Industry to support GLAD2021. We hope that on July 8, social media channels such as LinkedIn, Twitter, Instagram, TikTok and Facebook will be filled with content from across the sector. We also have many pieces of content that can be used to promote on social media, such as the ‘LEEA Think Lifting’ films, which can be downloaded at But we hope to see new and original posts too, which might include written pieces, films, podcasts or interviews –anything that spreads the message.

“This isn’t about any single company or organisation – it is an industry day. Posting messages using the GLAD logo – which is also available to download at – together with hash-tagging GLAD2021 will help to raise our collective voices and drive greater awareness of our vital sector.”