Arantes succeeds Michel Martel, who has now retired.
"We would like to express our sincere thanks to Michel Martel for his many years of dedicated service at J.D. Neuhaus. His achievements have contributed significantly to the success of our pneumatic hoists and our company," a spokesman said.
"With Fernando Arantes, we have gained an experienced and competent head for the management of our French subsidiary. We warmly welcome him and wish him a successful start in his new position. His expertise and commitment will undoubtedly contribute to continuing the success story of J.D. Neuhaus in France.
"We are looking forward to the future and are confident that the positive development of our subsidiary in France will continue under the leadership of Mr Arantes."