Yoke makes North America appointment

10 November 2022

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Taiwanese lifting accessories manufacturer Yoke Industrial has appointed George Larke IIIĀ as technical sales manager in North America.

Larke started his career working for concentrated rigging shops in Louisiana, according to Wire Rope Exchange, before taking up a larger role as district sales manager for The Crosby Group, the US-based lifting and load securement manufacturing company.

He has more than 15 years of industry experience.

Yoke says Larke is known to be highly proficient in building relationships, negotiating deals and closing sales, and that he “excels at being detail-oriented [and an] innovative self-starter”.

The company continued: “It is his passion for safety that drives him to learn as much best practices of using the lifting equipment by taking NCCCO [National Commission for the Certification of Crane Operators] certifications, and to share these critical knowledge to his customers.”

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