Global lifting group Certex enters Australian market3 November 2022
The five Australian lifting and rigging businesses acquired by Axel Johnson International last year have been brought together under its international Certex brand, making the new entity one of the largest lifting equipment and service companies in Australia.
The Rigging Shed, Lifting Victoria, Elevate Lifting and Rigging, Schillings Hoisting Equipment, and On Call Lifting will go by the name of Certex Lifting and be a part of Axel Johnson International’s Lifting Solutions arm.
The launch of Certex Lifting will bring together 125 employees and ten sites across Australia. The national roll-out of the brand commences this November and will promote ‘Lifting KnowHow’, expertise and services to clients nationwide.
“We are excited about this opportunity to build and grow as Certex Lifting here in Australia,” said Steven Flint, managing director of the newly named business. “Our customers will benefit from our service-orientated philosophy, combined with the strength of a national footprint and international backing.”
Certex Lifting will look to introduce new product names to the Australian market through supply chain diversification and will continue collaborating on national operational initiatives and marketing campaigns
Axel Johnson International is a global industrial group of more than 170 companies in 30 countries that drives “business development and growth through a long-term approach to ownership in strategically selected niche markets, primarily technical components and solutions for industrial processes”
The company is headquartered in Stockholm, Sweden, and organised into six business groups, one of which is Lifting Solutions. The Lifting Solutions arm is a global player specialising in lifting equipment, steel wire rope and services. It operates as a group of more than 20 companies in around 20 countries, with 1,500-plus employees and an annual turnover of approximately €304m.