The Lifting Equipment Engineers Association (Leea) has underlined its central aims for this year’s Global Lifting Awareness Day – #GLAD2023 – which takes place on Thursday 13 July.

“Lifting is a ‘Cinderella industry’ and to change its image globally we need to raise awareness,” explained Ross Moloney, the organisation’s CEO.

Moloney has invited stakeholders to show support in two simple ways: participate on social media and hold events that serve as hubs from which the concept can grow in future years.

He explained: “The hashtag (#GLAD2023), logo and supporting imagery serve as signposts to content and activity that says: ‘We promote safe lifting, so we support Glad.’

“But this isn’t an event only hosted by Leea that we’re inviting people to come along to – we want others to hold virtual and in-person events that energise the cause too.

“As a minimum,” Moloney continued, “we want manufacturers, suppliers, end users, etc. to be visible in support of the mission statement across social media platforms.

“Remember that Leea exists to eliminate lifting accidents, injuries and fatalities; and educate, influence and enable so that best practice is everyday action. The Global Lifting Awareness Day is how we celebrate buy-in, and evidence movement of the dial towards prioritising safety over cutting costs.”

Social media posts, videos, articles, and in-person activity will be bound together by the, #GLAD2023 hashtag, and anyone with an interest in lifting and working at height can contribute. Industry stakeholders are also invited to share their content so Leea can add it to the website, where information about apprenticeships, military recruitment, diversity, sustainability and technology has been posted during previous years.

Moloney conclude: “Put your hand up. Make the case for professionalisation and standards. Highlight that we do important and complicated work. Tell younger generations why this would be a great industry to work in.”

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Global Lifting Awareness Day scheduled for 13 July