UK-based Street Crane has launched a newly designed website and an expanded interactive portal aimed at enhancing the experience for its global distributors. The new digital platforms went live on 7 July.
The updated website features modern design elements and improved navigation, allowing users to access detailed product information and enhanced customer support more efficiently.
Additionally, it offers the latest news and updates on industry trends and company developments.
Street Crane managing director Gus Zona said: “As a company that prides itself on close collaboration with over 100 international distributors, our website serves as much more than an online brochure. It is increasingly the bedrock of our relationships with our export partners around the world.
“Developing some of the most advanced and cost-effective factory lifting and handling cranes and hoists is usual business for us. However, our continuing success comes through giving global partners quick and efficient access to relevant processes including crane and hoist designs, technical documents, spare parts, test certificates and much more.”
The company has also revamped its customer portal, which now includes a dynamic web theme for a seamless user experience.
Street Crane in-house developer Lee Millar said: “The new portal provides full control over layout, navigation, and styling. It delivers a visually rich, mobile-friendly, and role-personalised experience, while still maintaining secure authentication via Microsoft Entra (Azure AD).”
A new ‘order dashboard’ module has been introduced, enabling distributors to track historical and current orders, access invoices, and order spare parts using a streamlined buy-again function.
Other modules included are Eazycrane, which helps distributors custom-build crane setups, and the Street Crane Store, offering live availability and pricing for standard products and spares.
Founded in 1946, Street Crane Company manufactures overhead cranes and hoists.
