He will also be instrumental in implementing the new supply chain agreement with Industrial Murtra and penetrating key national accounts for Structure-flex lifting.

Matt Doughty, head of sales and marketing, said: “Kevin’s primary role is to make the marketplace aware of our product range following the new agreement with Murtra, and he has already made a fantastic start. I know he will bring the sales expertise, drive and enthusiasm required to deliver our plan for the UK lifting industry.”

Kevin Bignell Kevin Bignell