ProMat and Automate will collocate at Chicago’s McCormick Place on 21-24 March, 2011.

“We’re very excited about the new show name because it serves as a call to action for companies in every industry,” said Jeffrey Burnstein, president of the Automation Technologies Council (ATC), the umbrella group for Automate sponsors the Robotic Industries Association (RIA), the Automated Imaging Association (AIA) and the Motion Control Association (MCA).

“Now is the time for companies to automate so they can take advantage of technologies like robots, vision and motion that allow them to improve productivity, speed time to market, boost product quality and lower overall costs.”

Burnstein said the new show name, new venue and collocation with ProMat 2011 has generated widespread enthusiasm amongst ATC member companies.

“We have some 550 member companies between RIA, AIA and MCA and they are very excited about the potential of Automate to teach prospective customers how to successfully apply robotics, machine vision, motion control and related technologies used in automated solutions,” Burnstein added.