These include national and personal economic fears due to the recession, managing marketing and sales budgets to make sure every dollar invested delivers real value and getting quality face-to-face contact with customers.

The MHIA said the Surviving and Thriving Through the Recession with Smart Marketing webcast will offer practical measures to address these challenges, including the importance of staying focused on what your company needs most right now and how to reduce selling and customer acquisition costs, among others.

The webcast will take place on June 23 between 14:00-14:45 eastern time.  Access to the webcast costs USD195 but is provided free to MHIA members by registering here.