Hoist’s 2012 online media pack is now ready to download.

As manufacturing plants around the world get busy again, owners will look to expand and upgrade their capacity, including lifting equipment. It’s commonly held that as manufacturing facility utilisation reaches 80%, customers will begin to buy new cranes. In both Europe and the US, utilisation is now heading towards that level.

The economy is still hampered by a lack of confidence, and by fears sparked by deficit battles in the US and weak economies in the Eurozone. If you’re going to be able to make the most of the opportunities presented by plant upgrades, you need to address you’re customers. The best way to do that is to spread your message across print and online media, and repeat it often.

Hoist remains the only international factory crane magazine, and the only title which truly represents overhead lifting equipment and, above all, promotes it over all other forms of material handling.

Hoist gives you unrivaled opportunities to reach existing and potential customers. In print, Hoist publishes ten issues a year, reaching 19,000 buyers and distributors of lifting equipment. Online, our website, hoistmagazine.com, is regularly updated with news stories, and we send out an email newsletter every other Wednesday.

In 2011, we developed a new focus to our editorial, with regular region and sector reports in every issue. This year, we publish our forward features list for the first time, allowing you to target your ad spend more effectively.

There’s no better way to get you rmessage across.

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Hoist 2012 Media Pack