While unveiling the new brand, it has also launched a new mission, vision and corporate values for the company’s 4,000 employees.? The corporate brand serves as an umbrella for Kito Crosby product brands such as Kito, Crosby, Harrington, Gunnebo Industries, Peerless, and others. The product brands remain unchanged and Kito Crosby will continue to invest them. 

The strategic business combination of Kito Corporation and The Crosby Group was announced in January this year.

"We are thrilled to unveil our new brand, a symbol of our two legacy businesses combining as one team with a single mission and vision," said Robert Desel, CEO of Kito Crosby. "This corporate identity serves as the focal point for all of us as we come together to best serve our valued channel partners and end users.

"The unveiling of our new brand, mission, vision and values marks a pivotal moment in our journey," continued Desel. "With this strong corporate identity, our portfolio of powerful product brands can flourish – continuing to build on our long-standing legacy of pioneering technologies and solutions. We are proud to join together with our employees, channel partners and the entire industry to ‘raise your world’.”

With global engineering, manufacturing, distribution, and operations, Kito Crosby provides a broad range of products and solutions.

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