Powered by the Lifting Equipment Engineers Association (Leea) and supporting organisations, it is a day where manufacturers, suppliers and end users share material that promotes safe and high-quality load lifting.

Social media posts, videos, articles and in-person activity will again be bound together by the hashtag, #GLAD2023. Industry stakeholders are also invited to share their content so Leea can add it to the website – www.globalliftingawarenessday.com – where information about apprenticeships, military recruitment, diversity, sustainability and technology has been posted during previous years.

While the key message remains the same, Leea has updated the logo, which will be used as another point of identity before, during and after the event. Anyone with an interest in lifting and working at height can contribute by using the graphic and hashtag to celebrate their involvement with the industry and promote it as an interesting place to work, especially to younger generations.

Ross Moloney, CEO at Leea, said: “There’s an energy building behind plans for this year’s Global Lifting Awareness Day that suggests it will be the most widely supported and impactful ever. The concept has successfully spanned the Covid era, reiterating the fact that lifting remains both ubiquitous and essential in keeping all kinds of operations going, irrespective of pandemics and economic conditions.”

He added: “Fighting gravity is inherently dangerous and getting it wrong can lead to accident, injury, and even fatality. That makes it an extremely important, challenging and rewarding sector to work in, which is just one of the messages we’re encouraging people to promote.”

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