Palfinger announces VP sales & service N.America

1 July 2022

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Palfinger has announced Ismael Daneluz is the new vice president of sales & service for the the North America region.

Daneluz will be responsible for developing strategic sales plans, based on the company’s goals, that will promote sales growth and customer satisfaction for the organization as well as target specific market segments and geographic locations.

He is currently VP sales & service Palfinger Latin America and will continue to be a member of the Latin American leadership team in a dual-role.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and a strong network within Palfinger. He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American region, together with the regional management team and strongly supported by our global Palfinger organization structure,” said Gerhard Sturm, sr. VP global sales & service, Palfinger.

Daneluz has a degree in business administration, with specializations in marketing and strategy, and holds an executive masters in corporate finance and law from ESADE Business & Law School. He brings more than 17 years of management experience working in Europe and Latin America, in many roles including sales & business development, corporate strategy, project management, finance and purchasing at Palfinger in Brazil, Austria and Spain.

In 2018, Daneluz became the managing director of Tim Hortons Iberia, and rejoined Palfinger Group a few years later, where together with the LATAM regional management team drove significant growth in the region with record sales and EBIT performance.