Global gathering

12 June 2014

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"I estimate that orders worth more than ten billion Euros were initiated here - a new CeMAT record," explains Dr. Andreas Gruchow, member of the managing board at Deutsche Messe in charge of CeMAT.

To arrive at such an impressive figure before the dust has even settled on this year's CeMAT European event in Hannover, demonstrates a well-placed confidence in a show that was positively received by visitors and exhibitors alike.

According to the organisers of the intralogistics event, which ran from 19-23 May, it featured 1,025 exhibitors with a significant 58% of these coming from outside of Germany.

Around 53,000 visitors from 65 nations flocked to the show, with Europe comprising a 70% share, followed by Asia with 13, the Americas with 9%. Elsewhere, Africa made up 5% of visitors and Australia with 3 percent.

"Impressive attendance figures for Russia and Brazil clearly demonstrate that our CeMAT events abroad, in this case CeMAT Russia and CeMAT South America, had a positive infl uence on attendance here at CeMAT in Hannover," adds Gruchow.

A closer look at the organiser's figures reveal that 80% of visitors to the show were decision-makers with purchasing authority that had travelled to CeMAT with clear, concrete projects and investment plans. "Visitors from abroad represented approximately twice the investment potential of their German counterparts. Almost one out of every two visitors came from top management echelons," claims Gruchow.

And on a more aesthetic level, CeMAT was a slick, professionally run event that had clearly been designed to cater for visitor and exhibitor in equal measure. Look out for our review of the show in next month's issue.

Elsewhere in this month's Hoist, we look at how the cogs are starting to turn into the automotive sector. Global automobile production levels are set to increase by 21 million units by 2021, this is on top of 25 million-unit growth since 2009, new research shows.

We also look at the diverse Asian market and how material-handling fi rms can succeed in this broad, challenging geography.

"You need to have the right sales channels, the right product and the right cost of the product," is the advice Andreas Hedström, vice president of sales & export manager at radio remote controls manufacturer Åkerströms Björbo, gives to Hoist magazine in succeeding in this environment.

Finally, Jodie Moore analyses some of the latest developments in the weighing technology sector and the integral role these products play each day. Until next time, enjoy the issue and have a good June.