The new Fast Find tool gives customers instant online access to distributor pricing and product availability and is part of the company’s online Distributor Portal.

Lisa Sympson, marketing manager at Caldwell, said: “Our customers asked, and we listened. They wanted a fast and easy way to get pricing and availability so they can prepare quotes for their customers more quickly and serve them even more efficiently. And now they’ve got it. No more phone calls. No more waiting on hold. No more delays.

“The thing about these dealers,” Sympson continued, “is that they get all kinds of inquiries every day from those various end-user markets. We need to provide the support, online and otherwise, that helps them serve their customers in the best way possible.

“The breadth of knowledge that these partners need is vast. They’re offshore one minute, up a tower crane the next, and finish the day at an industrial site doing a chain sling inspection.”

Caldwell distributors can get access by calling 800.628.4263 or emailing

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