Direct Hoist Sales, owned by Robert Wilson, is based in Kirton in Lindsey, south of Scunthorpe North Lincolnshire, it currently sells and rents Geda hoists, transports platforms and inclined builders hoists.

The agreement was concluded last week with managing director Rob Wilson, operations manager Josh Wilson and Steve Stopher of West End Leasing also acting as head of sales and finance for direct Hoists, travelling to Italy to confirm the partnership with the Electroelsa management team headed by chief executive Giorgio Taliani.

Speaking of its new partnership, the company said: “We are very excited for this new adventure and are really confident that our partnership will provide the customers with an outstanding quality and exceptional customer service, by offering an expanded and multi-purpose product’s range and local stock for quicker deliveries.”

“This is the start of a fantastic new venture for us here at Direct Hoist as well as for Electroelsa; we cannot wait to continue building the relationship between our two companies, with our customers and as always provide great service and machines across the UK and now Northern Ireland.”