Over his 37 years at Morris, Michael James has worked in the most important issues of the industrial crane industry today.

Early on, he specialised in electronics engineering, earning a degree in 1975 – six years after he started work at Morris.

He was instrumental in the development of the P&H variable frequency drive crane controls, branded P&H Smartorque, and holds two patents.

But his roles were not only technical. In the 1990s, he went back to business school to receive certificates from Duke University. He established the Phoenix division, a remanufacturing operation, and numerous sales and marketing programs. He also started a distribution and service business.

With a career spanning work in drives engineering, distribution and the service business, James has lead the industry.