Yoke receives £500,000 order at Liftex Aberdeen7 December 2016 by Sotiris Kanaris
Yoke received an order worth over £500,000 at the recent Liftex Aberdeen exhibition from one of its European partners, William Hackett Lifting Products of Alnwick, UK.
The order consisted of a broad range of both new and existing products.
“This order marked a key commitment to bring cost effective lifting products to a market which is facing very tough price competition, and will open access to some of the new Yoke products such as the higher WLL shackles, turnbuckles, wire rope clips and large diameter wire rope sockets for the future,” the company said.
This order follows previous commitments by William Hackett Lifting Products on the Yoke DNV range of shackles and master links.
Tim Burgess, chairman and managing director of William Hackett met with Yoke’s Richard Oldknow vice president (EMEA) and Joyce Tang key account manager to confirm the order during the Liftex exhibition in Aberdeen in November.
Both companies exhibited side by side to demonstrate their relationship, which has been developed over many years, and represents another step forward in the promotion of the Yoke brand in a very difficult offshore arena.
“We have a pretty good idea today what our customers like to see with respect to product range, certification, traceability and cost effectiveness in the current market, this order represents continued investment in inventory when the market is still undergoing significant changes,” said Richard Oldknow.
Steven Hong, president of Yoke, said: “We are well aware of the competitive market conditions in the North Sea market; Yoke continues to strive to develop manufacturing processes to ensure materials and products meet the rigorous performance characteristics demanded by the offshore industry, work closely with third party organisations for type approvals, yet still maintain our position as a cost effective solution demanded by its customers”