In the latest of Hoist Magazine video series, we speak to Wim Fabricius, who has taken over from Jason Colwell, as the managing director for Europe, Middle East & Africa (EMEA) region, The Crosby Group.  

Fabricius has been with the company for more than six years, most recently as vice president, commercial for EMEA and will now be responsible for leading the business in this region as Colwell moves back to the United States after nearly a decade in Europe.

Here he talks to Hoist about why the company wants to bring an elevated level of safety to an increasing number of workers to coincide with launching a Technology Solutions business unit.



The Crosby Group manufactures and distributes products and services to make lifting and load securement safer and more efficient, with brands such as Crosby, Gunnebo Industries, Crosby Straightpoint, Acco, McKissick, Crosby Feubo, Trawlex, Lebus, and CrosbyIP. 

The new division, inclusive of BlokCorp, Crosby Straightpoint, and Verton, will enable a heightened focus on creating disruptive and integrated lifting technologies.  

“It’s an exciting time to take the helm of the European organisation. We have obviously gone through a major lockdown and some lockdowns still remain in certain parts of Europe. We clearly see a difference in how countries roll out their vaccination programs and how this affects our business in different ways but we do see the light at the end of the tunnel, which will spur activity in our end user markets,” said Fabricius. 

“One of the things we want to accomplish is better and safer ways in which people can use our products and lift and rigging equipment. Through this pillar of innovation is where BlokCorp falls into, providing a very high level solution to increase safety to lifting, by adding visuals such as a camera essentially to their lift. We think the future will have more of these solutions combing data analysis, visuals with a camera and AI (Artificial Intelligence) to make the lifting environment a safer place to work in and technology plays a very important role in that.”