The role will bear particular focus on specialist crane and hoist applications. Williams brings over twenty years experience in the industry, working for a number of organisations, including, British Ropes, Ellesmere Port Lifting, Certex and Wire Rope Services. While predominantly working in the wire rope sector, Williams also has extensive knowledge of fibre ropes and lifting equipment.

In early 2010, Cosalt was named as a UK distributor for Bridon International’s steel rope products; Williams new role will see him working in tandem with Bridon to support Cosalt’s key wire rope accounts across the country.

Nick Dennison, Cosalt’s sales director said: “Alan’s appointment signals our commitment to developing the specialist crane wire market, which includes tower, mobile and dockside cranes, general lifting and testing services and any other wire rope opportunities available to us.

“With his tremendous experience and extensive product knowledge across all these areas, Alan can help us provide customers with a highly customer focused sales and service package, while adding to the diversity of skills within out expanding National Rope Sales Team.”

Williams commented: “I am really looking forward to raising Cosalt’s profile in the specialist wire rope market and firmly establishing Cosalt as a Bridon distributor in the UK. Together we can build out market share. I have sold Bridon products for most of my working life so I know their team and these products very well. This job is an ideal opportunity for me to use my experience and knowledge to the full.”

Bridon’s wire rope products are used extensively in the operation of container cranes, tower cranes, mobile cranes, dockside cranes, offshore pedestal cranes, piling and dredging applications. Cosalt distributes Bridon’s high strength Endurance DYFORM 34LR, Endurance DYFORM 8PI, Endurance DYFORM 6 and Endurance 50DB wire rope products.

Cosalt predominantly provides safety equipment for the marine, industrial and offshore markets in Europe, as well as supplying protective clothing and equipment for the emergency services, military, transport and construction industries in the UK.