The directory, findadistributor.com, is designed to put the "vast industrial equipment distributor network at the fingertips of manufacturing and supply chain professionals looking for lifting, moving, storage and delivery technologies".

According to the directory’s founder Mark Bridger, finding the right supplier of the appropriate technology can be a challenge for small and large end user facilities, and often, a local provider is priority and other times a more specialist supplier is required.

The site aims to connect material handling equipment distributors and dealers with end users consuming their equipment. Companies providing a product or service related to the lifting, movement and storage of materials in North America, can upload their own details via a simple payment procedure to be found by end users looking for the right equipment for the job.

Bridger explained: "I have worked with companies in North America’s industrial equipment sector for many years and wanted to provide a cost-effective marketing tool for distributors and providers who serve specific geographic areas.

"There are a myriad of online marketing and search engine tools available but most are too broad in geography or generic in audience. findadistributor.com effectively puts distributors and dealers where they can be found by local customers."