Yoke identifies opportunities for SupraTag & RiConnect in the Middle East

16 November 2021

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Yoke Industrial Corp. is exhibiting at ADIPEC Abu Dhabi this week (November 15-18). Hoist chats to Angela Chen on her new role as European sales director as well as her thoughts on this region.

Owing to increasing demand for efficient and durable hooks in various industries, the need for heavy duty industrial hooks is estimated to witness significant growth, according to a report entitled; ‘Industrial Hooks Market: Global Industry Trend Analysis 2013 to 2017 and Forecast 2018 – 2026’ by Persistence Market Research. 

It claims substantial growth in construction, mining, automotive and transportation, oil and gas, petrochemical and other industries is anticipated to be the key factor driving the growth of industrial hook market and regional governments are investing significant in the construction and mining sector to gain significant positions across the globe and maintain their economic positions. 



“The industrial hooks market is not a standalone industry. Demand is dependent on various end-use industries, such as automotive, defence, aerospace, chemical, mining, construction and other industrial activities,” it states. 

“The output generation of these industries may be subject to various risks, including raw material price fluctuations, political and economic instability and several regulatory risks in the region. Hence, a slow-down in any industry can significantly impact the sales growth projection of the industrial hooks market 

“Owing to the higher rate of industrial production and manufacturing activities in the Europe and North America region, the demand for industrial hooks is also estimated to be higher in the respective regions. Growing mining and oil and gas industries in Middle East and Africa and Latin America region is also anticipated to fuel the demand for industrial hooks during the forecast period.” 

According to Chen, Yoke has strong partners in the UAE, Qatar, Bahrain, Saudi Arabia.

“DNV (accredited certification body) is growing in the Middle East due to demand from European operators, so our DNV type approved products, our DA product line has good opportunities in this region. Customers are also digitally advanced in the Middle East, so Yoke’s SupraTag and RiConnect (the software company we’re working with) are of great interest,” explains Cheng.