India’s Electromech forms alliance with Zoomlion

Zoomlion sells hammer-head, luffing-jib and topless tower cranes, spread over 40 different models, with capacities ranging from 63–5200tm. Zoomlion says that it developed, in 2010, the world’s largest horizontal jib, top slewing, self-raising tower crane, D5200, with a 5200 tm lifting capacity.

Zoomlion has previously made acquisitions involving other companies, such as Italian concrete equipment manufacturer CIFA and acquired topless tower crane technology rights from German tower manufacturer JOST in June 2011.

This latest partnership with ElectroMech further expands geographic and segment reach with a crane builder that, designs, sells, manufactures, and installs custom and standardized overhead and cargo cranes.

ElectroMech’s standardized cranes are distributed in India in association with German overhead crane manufacturer Abus

ElectroMech is headquartered in Pune, where it has its manufacturing facilities, and has offices in India and the Middle East. Its subsidiary, Cranedge, offers its clients post sales services.

Zoomlion said its aim is to work with Electromech to secure opportunities within the Indian market, and that it had ‘high expectations’.

“Chinese enterprises must accomplish localization first in order to go global, the more localized we are, the more globalized we become,” said Zhan Chunxin, chairman and CEO of Zoomlion .

Commenting on the cooperation with Zoomlion, Tushar Mehendale, managing director, ElectroMech said, “We are extremely excited to partner with a global leader like Zoomlion. With this collaboration, we look at strengthening our market position by extending our product portfolio to offer total solutions to our customers.”

Mehendale expressed optimism about the Indian economy and tower crane market. He said, “Over the past few years, India has consistently ranked amongst the world’s fastest-growing economies having an average annual GDP growth rate in excess of 8%. India is on the cusp of increased infrastructural spending and the recent 5 year plan envisages a spend in excess of $1trn.

“The strategic alliance between Zoomlion and ElectroMech aims to tap this infrastructural boom. Tower cranes have a huge potential in India as they find applications at various real estate and construction project sites all across the country. The market for tower cranes is now on the verge of witnessing explosive growth and is expected to grow at 20-25% annually. So we feel very confident about our future."

Mehendale said, “This strategic alliance aims to combine the advanced technology and manufacturing expertise of Zoomlion with ElectroMech’s strong base in India and its strengths in sales and service to provide top class Zoomlion tower cranes to the Indian market.”