Cargo Lift becomes Modulift distributor in Mexico17 November 2016 by Sotiris Kanaris
Modulift has named below-the-hook equipment provider Cargo Lift its first distributor in Mexico, as its newest partner prepares to stock spreader beams up to 110t capacity.
Cargo Lift is headquartered in Mexico City but has additional, coastal sites in Ciudad del Carmen, from where it principally supplies oil and gas customers and, in between the two, another facility in Veracruz, which serves as a port for the arrival of European products.
Cargo Lift is a specialist supplier of rigging equipment, manufacturing a range of wire rope, synthetic, chain and other slings in addition to tie downs. It is also a distributor for a number of major manufacturers, contributing to a comprehensive portfolio of lifting gear, including force measurement and radio-frequency identification (RFID) technology.
Commercial director at Cargo Lift Ricardo Barroso Couttolenc, who co-founded the business with his father and CEO, explained that Modulift’s ability to support its product range with literature and technical information in Spanish was a major appeal, having opened dialogue at the Associated Wire Rope Fabricators (AWRF) General Meeting & Product Information Exhibition in the US around two years ago.
Sarah Spivey, managing director at Modulift, said: “We now have micro sites in seven different languages—Portuguese, French, German, Italian, Dutch, Norwegian and Spanish—demonstrating our ongoing commitment to our global network of partners and customers.”
Barroso said: “Demand for below-the-hook equipment in Mexico is increasing every year and the timing of our appointment as a distributor is perfect as we look to meet that demand by combining a decade of our experience working in the marketplace with well-renowned, expertly engineered, robust equipment.”