Straightpoint targets US market

19 July 2006

Intelligent Industries will offer the Straightpoint range across the US, Canada, Mexico and the Carribean.

Straightpoint sales director David Ayling said: "This exciting business partnership will enable the Straightpoint brand to become a true world leader in the load monitoring sector." He added: "Intelligent Industries has an excellent history of providing the correct solution for all applications - its expertise is second to none."

Ayling also announced a re-launch of the Loadlink range of loadcells. New improvements include overload counter, user adjustable audible alarm, extended battery life by 45%, multi-region units and he unit enables loadcells to be set in tonnes and US tons.

Ayling said: "These new products with this exciting new partnership allow Straightpoint (UK) Ltd and Intelligent Industries Inc to move forward developing the markets across North America."