Straightpoint expands with Russian distributor

12 July 2017


Straightpoint has named Euro-Lift as its distributor in Russia. Euro-Lift is based in Tolyatti, near Samara on the Volga River.

Straightpoint is based in Hampshire, UK and manufactures a range of equipment including rigging gear and below-the-hook components.

Euro-Lift will add Straightpoint’s force measurement, load monitoring and suspended weighing load cell equipment to its existing portfolio of lifting and rigging hardware, including shackles, chain, wire rope, clamps, which it supplies to the oil and gas, power generation, machinery, metallurgy and construction industries.

David Mullard, business development manager at Straightpoint, visited Euro-Lift in Tolyatti. He anticipates that Straightpoint’s Radiolink Plus load cell will be well-received by Russian end users, and that there will be great potential for the wireless compression cells for centre of gravity calculations, as well as the company’s new digital tool for measuring tension on static lines, the Clamp On Line Tensiometer.

“Euro-Lift represents a great fit with Straightpoint; they are an organised and dynamic team with a clear, long-term growth strategy,” said Mullard. “The company is committed to quality products and trusted brands. Importantly, they are also an established company with a core focus on lifting safety.

“Euro-Lift’s general manager Garik Mardoyan understands the market, the customers and the competitive landscape. The team knows who to reach, how to engage in dialogue with them, and can support that activity with tailored literature in the local language. A local partner like this provides elevated service levels in tune with market trends that satisfies customers and grows a business.

“True to their name, Euro-Lift is a Russian business with a strong European focus and an international outlook. In the medium term and once we have spent time developing and promoting SP in the region, I believe Euro-Lift will be in a strong position to stock product locally, available immediately.”