UK firm makes US move

7 October 2009 by Richard Howes


UK industrial load monitoring technology firm Straightpoint (UK) Ltd is expanding its export business to take advantage of the weak sterling and rising value of exports, including establishing a US base in California.


Straightpoint’s US office will serve North and South America and offer services related to all of the company’s industrial weighing products. It will target the oil, gas, aerospace and shipping industries.


“Straightpoint (UK) Ltd recognised the potential for the product range in the Western Hemisphere, and we are very excited that our team in the States are now building the basis of a strong distribution network,” said Richard Sharpe, director of Straightpoint Inc.


Straightpoint said it has seen export business rise from 25% to 50% over the last six years, and said the current value of sterling has allowed it to expand its export channels and add to its worldwide distribution network.


“The weak pound and exchange rate has seen companies from abroad become more interested in the UK market,” said David Ayling, managing director of Straightpoint (UK) Ltd. “We pride ourselves on being able to deal with a range of different requirements and needs from customers from a variety of different industries.


“Whether it is custom-built machinery to go to Germany, equipment for Britney Spears’ lighting rig or items to test crowd control barriers, we always have the same aim; to provide the best possible service for our customers, which will now be replicated by our US office,” he said.