Straightpoint redevelops leading loadcell

The Radiolink Plus, said by Straightpoint to be the leading wireless telemetry loadcell supplied to the global lifting industry, now incorporates a range of new features.

The company has removed the corners from the loadcell, enabling a more secure fit into the unit's fixture, and fitted a new internal chassis that makes the system more waterproof.

The battery life of the product has been extended to 1,200 hours, and the external antenna has been removed, eliminating the risk of it breaking off. The system is also now compatible with a multi-function hand-held display, which measures tons, pounds, kilonewtons, kilograms and peak holds.

Elsewhere, the manufacturer has garnered significant interest for its products from the Saudi Arabian oil, gas and marine sectors thanks to the presence of its local partner Al Najm Al Thaqib Est. (NTE) at the inaugural Saudi Maritime Congress in November.

Although NTE has only been working with Straightpoint for two years, demand has grown exponentially to the extent that it is now among the top 10 global distributors of the force measurement, load monitoring and suspended weighing load cell manufacturer.

Gamal Al Motaiam, inspection division manager at NTE, said he expects to deliver another 30% growth across the Straightpoint portfolio in 2015, supported by positivity generated at events such as the recent congress.

He said: "The event represented a good opportunity to introduce and market the Straightpoint range of products to the clients who will influence our progress in the region.

"The oil and gas industry in conjunction with marine and offshore projects is our biggest sector in Saudi Arabia and the maritime congress drew the right people from that industry."

David Ayling, Straightpoint director, said the Saudi congress enabled the business to target the type of high-level attendees the company has been targeting during recent conferences.

"We find conferences attract the right kind of audience. Attendees tend to be people with open minds who want to educate themselves. If they show a willingness to learn it often means that they are more engaged in the industry than simply choosing product based on price," he explains.